基于信息渠道的乡村旅游消费行为分异研究

乡村旅游消费行为在不同信息渠道中的分异状况,是一个值得关注的问题.通过对以抽样方法获得的长沙市居民乡村旅游消费行为的丰富基础数据,按照信息渠道分群统计分析,发现在出游方式、交通方式、停留时间、出游频次、住宿选择上信息渠道分异明显;在出游距离上表现出信息渠道的同一性;在花费水平上表现出信息渠道分异与同一性并存特色.     

The effect of banking market structure on the lending channel: Evidence from emerging markets

This paper analyses the extent to which the level of bank competition influences monetary policy transmission. Using a large panel dataset of 978 banks from 55 countries, and employing the Lerner index model as a measure of market structure, our results show that an increase in banking sector competition weakens the effectiveness of monetary policy on bank lending. The findings are robust to a broad array of sensitivity checks including control of alternative measurements of the Lerner index, different samples and different methodological specifications. By extension, these results have important policy implications for regulators in assessing the effectiveness of monetary policy transmission mechanisms.     

乌海市卡布其沟生态景观河道分槽方案优选

卡布其沟位于乌海市海勃湾城区南部,是城区南部山洪的泄洪通道。卡布其沟治理后将全面完成防洪和城市生态景观的任务。本文对三种方案做了对比,并选出了最优方案。     

企业营销渠道策略分析及实践启示

文章介绍了3种研究营销渠道策略的思路,分析了当前营销渠道策略的管理、实践特征,并结合当前营销渠道的成功案例,提出企业构建营销渠道的实践建议。     

销售标准化的创建执行及对销售绩效的影响

通过描述与分析销售标准化对销售绩效的影响,认为企业实施销售标准化有利于提高销售绩效;产品、顾客群体及销售渠道影响销售标准化的创建;销售人员的选拔、培训与考核及销售管理与控制体系影响销售标准化的执行,销售标准化、销售人员选拔培训与考核及销售管理与控制体系综合影响销售绩效;企业应根据所处的发展阶段及市场环境的变化,不断调整销售标准化的流程与构成要素,实现销售流程再造,实施新的销售标准化。     

碳纤维布在某改造工程预制楼板加固中的应用

碳纤维加固是一项新兴技术,文章详细介绍了该技术在某改造工程中的应用。利用碳纤维布对预制楼板进行加固,存在荷载增加、预应力钢筋被打断等不利因素,但预制楼板能够满足承载力要求。这一突出优点使碳纤维布加固混凝土结构可以替代粘钢技术在建筑物、桥梁加固工程中推广,其应用前景良好。     

基于零售商开通网络渠道的多渠道供应链定价策略

文针对拥有网络直销渠道的制造商，考虑零售商实体渠道促销努力水平及消费者的搭便车行为，在 Nash博弈和零售商主导的Stackelberg 博弈下，就零售商开通网络渠道的问题进行研究。通过理论和数值分析，得到以下结论：零售商渠道地位对其开通网络渠道影响不大；开通后，制造商利润减小，当实体渠道基本市场份额较小时，零售商利润增大；零售商应根据实体渠道基本市场份额大小来决定是否开通网络渠道。     

Flight to liquidity and the Great Recession

This paper argues that counter-cyclical liquidity hoarding by financial intermediaries may strongly amplify business cycles. It develops a dynamic stochastic general equilibrium model in which banks operate subject to agency problems and funding liquidity risk in their intermediation activity. Importantly, the amount of liquidity reserves held in the financial sector is determined endogenously: Balance sheet constraints force banks to trade off insurance against funding outflows with loan scale. A financial crisis, simulated as an abrupt decline in the collateral value of bank assets, triggers a flight to liquidity, which strongly amplifies the initial shock and induces credit crunch dynamics sharing key features with the Great Recession. The paper thus develops a new balance sheet channel of shock transmission that works through the composition of banks’ asset portfolios.     

Consumers' attitudes and intentions toward Internet-enabled TV shopping

An increasing number of households are equipped with Internet-enabled televisions (IETVs) that yield opportunities for online activities. This research contributes by investigating the motivational factors of consumers’ attitudes and intentions toward IETV shopping. A quasi-experimental study in the environmental context of a living room was designed to explore IETV shopping behavior. Findings indicate that utilitarian motivations are determined by characteristics of technology and hedonic motivations from the physical environment. Attitudes toward IETV shopping are primarily influenced by hedonic shopping motivations. Conclusions suggest that by providing an IETV shopping app, retailers would make online shopping more enjoyable and comfortable for consumers.     

Pricing over Alternative Distribution Channels

Abstract

Pricing issues can become complex and confusing to marketing students. Pricing issues can become even more confusing when prices at each level of the distribution channel are considered. This paper introduces a “what-if” spreadsheet approach to helping students develop a working understanding of how pricing decisions affect distribution channel strategy. Classroom experience with the approach has demonstrated its viability as a computer-assisted learning exercise for this complex topic.